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PS Seasoning and Pro Smoker Expand National Sales Team Amid Continued Growth
Strategic hires and expanded territory coverage strengthen customer support, deepen technical expertise and broaden regional presence across key meat processing markets
IRON RIDGE, Wis. – June 12, 2026 – PS Seasoning and Pro Smoker, global leaders in flavor innovation and equipment solutions, today announced three additions to their national sales organization, expanding territory coverage across the Southwest and new sales leadership for the companies’ growing meat market division. The additions reflect continued company growth and increasing demand for consultative, in-field support from meat processors, butcher shops, specialty retailers and food manufacturers nationwide.
“As a customer-first company, we’re continually investing in the people and expertise needed to better serve our partners,” said Alexander Betances, Senior Director of Sales for PS Seasoning and Pro Smoker. “Customers want more than a supplier; they want a partner who understands their operation, helps solve challenges in real time, and is committed to their long-term success. That's why we've built a team with deep meat processing experience and industry expertise to support customers at every stage of production.”
The expanded sales team includes:
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Nicholas Cusatis, Sales Manager – As Sales Manager, Cusatis will lead the meat market sales team with a focus on developing talent, driving growth and deepening key customer relationships. He brings nearly a decade of sales leadership from Wisconsin-based Third Space Brewing, where he helped grow the organization from a team of six to nearly 80 employees while expanding markets and building a statewide distribution network. Cusatis holds a degree in communication and media studies from the University of Wisconsin-Madison.
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Karlye Crawford, Sales Representative, Southeast – Based in Louisiana, Crawford brings experience in meat processing operations, livestock production and regulatory compliance to the sales team. Prior to joining PS Seasoning and Pro Smoker, she worked with the Louisiana Department of Agriculture and Forestry supporting USDA-regulated processing facilities and inspection programs. Crawford earned bachelor’s and master’s degrees in agricultural sciences from McNeese State University.
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Kenzie Eilers, Sales Representative, Southwest – Based in Texas, Eilers will support the company’s growing customer base across the Southwest. She previously held sales and territory development roles within the agricultural and commercial beef industries, including positions with ADM and livestock technology company Halter. Eilers earned a bachelor’s degree in agricultural leadership and development from Texas A&M University.
With all three additions in place as of June 1, the expanded sales structure further strengthens PS Seasoning and Pro Smoker’s integrated approach to seasoning and equipment solutions, allowing processors and meat market operators to work with a single team across seasoning solutions, commercial smokehouses, smoke generators, dry aging systems and related thermal processing equipment.
Over the past three years, the companies’ meat industry-focused sales team has grown by more than 50 percent as PS Seasoning and Pro Smoker continue expanding their national footprint and customer support capabilities.
“As our customer base has grown, we've continued investing in the resources needed to support them at a higher level,” said Betances. “Expanding our sales team strengthens our ability to provide local support, build deeper customer relationships, and deliver a more connected experience across both our seasoning and equipment businesses.”
The expanded team will support customers through increased regional engagement, local industry events, in-person facility visits and expanded participation in state and national meat industry associations, including the upcoming American Association of Meat Processors (AAMP) Convention in Wisconsin July 9–11.
Learn more about PS Seasoning and Pro Smoker’s integrated solutions at psseasoning.com/pages/wholesale.
ABOUT PS SEASONING AND PRO SMOKER
PS Seasoning and Pro Smoker are global leaders in flavor innovation and equipment solutions. As proud third-generation family-owned and operated businesses, they have been dedicated to delivering exceptional products, quality and service to customers worldwide since 1977. PS Seasoning produces an extensive product lineup of more than 5,000 unique blends and more than 80 million pounds of seasoning annually. Pro Smoker has over 16,000 precision-engineered scalable units – from commercial truckload smokehouses to home smokers – in the field.
Located in Wisconsin, the heart of the Midwest, PS Seasoning and Pro Smoker honor the past while constantly innovating to bring the best in flavor mastery and technical expertise to the industry. For more information, visit psseasoning.com and pro-smoker.com.
PS Seasoning and Pro Smoker Expand National Sales Team Amid Continued Growth
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